So this question comes up every time you are thinking of selling your home……what is my home worth?

There is an art to doing everything really well and the same applies to pricing your home to sell for top dollar. Your home is not necessarily worth what you “think” it’s supposed to be worth and a simple CMA does not always give a clear answer. So what I’m trying to say is that pricing your home is a strategic decision and an experienced Realtor can help you to determine the best asking price.

As we know, buying a home is a dynamic process and most buyers are guided by their price range and an idea of what they want or must have. So, in many cases a buyer may initially want a particular type of home and community, but then shift their focus as they begin to find out what the market has to offer and what type of home and community they really love. So what I’m trying to say here is that your loft is competing with all the other lofts, condos, condo-towns, semi’s and detached homes on the market. Buyer’s usually start searching from a wide range in terms of type of home, location and price range and then they narrow the search.

So you can see how critical it is to use the right real estate agent to help you to prepare your home to sell for top dollar. Your home is in “a real estate competition” and you need to stand out! So aside from the home staging and marketing, how do we strategically price your home to sell? Well, seller’s need to understand that the “asking price” is not the “sold price”, so when a real estate agent suggests an asking price, it should be a strategic price that suits the current selling market and helps to bring in the highest offer.

Think of selling your home in this light and it may help you when you are trying to sell your home…….Your home is going to be competing amongst all the other homes for sale on the market, so how can you differentiate your property to stand out of the crowd? Depending on the type of market that you are selling in, there are many strategies to use and believe me not all strategies work in the same way at any given time. When the market shifts from a seller’s market to a buyer’s market, pricing low and hoping for multiples, does not work in your favour.

I will help you to understand the current market and determine what strategic asking price will bring you the highest sold price.

If you have any questions about pricing your home to sell, please feel free to ask me your questions at anytime